A Persian cat's face, with his wide eyes and long hair, is prone to tearing and staining. The best way to keep your cat looking bright-eyed is through frequent washing. Once you get the hang of it, it will only take a few minutes to wash you cat's face.
Add a little baby shampoo to a basin of warm water. Aim for about 20 percent baby shampoo and 80 percent water. Mixing the shampoo with water before putting it on your cat's face makes it easier to rinse.
Dip a wash cloth into the basin, then squeeze the excess water out. The cloth should be damp, but not dripping wet.
Wipe your cat's face, going in the direction of the hair growth. Be particularly careful around his eyes and nose. Take your time, and make sure you get in the crevices around his lips.
Scrub the area around your cat's eyes and nose gently, using a soft baby's toothbrush.
Rinse your cat's face by wiping your wet hand on his fur. Rub with the direction of hair growth, and re-wet your hand frequently. Wipe away from his eyes and nose, so you don't inadvertently get soap in his eyes or nose.
Pat your cat's face dry with a clean towel. Don't rub, which can cause the fur to tangle and irritate your cat.